[Colour]Bouncy Balls

2006-01-06
♬José González - Heartbeats
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这是Sony欧洲公司为Bravia液晶电视所拍的广告“Bouncy Balls”。个人非常非常喜欢。

Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.

一个简单得不能再简单的广告:洒满阳光的旧金山,一颗、两颗、三颗、二十五万颗的彩色弹力球,从半山的街道上洒落、倾泄、跳动、翻滚,在José González的木吉他弹唱中,3分钟的广告里只有动感的彩球在镜头中一路流淌,没有旁白、没有产品介绍,直到最后7秒,Bravia的Slogan、产品形象和SONY LOGO才来去匆匆一闪而过。

最好的广告语言就是不需要语言,只要画面和音乐就足够了,当Bouncy Balls的活力与色彩跳满画面,那是怎样的心灵震撼?导演Nicolai Fuglsig说,要用“really simple, visual celebration of colour”来演绎Sony Bravia“Colour,like no other”的意境。

Bouncy Balls: The BRAVIA Commercial
When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.

Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing.

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这支广告片的主题曲“Heartbeats”,来自José González的专辑“Veneer”。José González是个鲜为人知的阿根廷裔瑞典歌手,他的这张北欧民谣专辑其实早在2003年就在瑞典发行了,但直到今年才引起人们的注意,9月这张专辑才在北美发行。但愿他能像很多通过电视广告歌曲走红的歌手一样,受到更多的关注。

http://www.bravia-advert.com/includes/vid/bravia_150_sec_high.mov
下载广告完整版。

http://www.bravia-advert.com/
这是广告的官方网站,可以看到很多漂亮的照片,下载墙纸。

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生活是如此简单,却又可以如此的丰富多彩。如这每一个弹跳纷飞的小球。亲爱的朋友,看了这个广告之后,是否会因此更加热爱我们的生活,我们身边的人和事物呢?

José Gonzales Heartbeats lyrics

One night to be confused
One night to speed up truth
We had a promise made
Four hands and then away
Both under influence we had divine scent
To know what to say
Mind is a razorblade
To call for hands of above to lean on
Wouldn't be good enough for me
One night of magic rush
The start: a simple touch
One night to push and scream
And then relief
Ten days of perfect tunes
The colours red and blue
We had a promise made
We were in love
And you, you knew the hand of a devil
And you kept us awake with wolves teeth
Sharing different heartbeats in one night
稀饭
10:49

View Mode: Show All | Comments: 3 | Trackbacks: 0 | Toggle Order | Views: 6022
引用 Nic*
[ 2006-01-06 17:13:13 ]
很喜欢
引用 asura*
[ 2006-01-08 22:51:16 ]
colorful days
引用 guess_who*
[ 2006-02-25 19:24:27 ]
love this song :D

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